100 leads/mo to 500 in 80 days
Restaurant group
Hospitality
80 days
2026
Actual campaign data — before and after.
A restaurant with existing Meta ad presence generating 100-150 leads per month — mostly from always-on campaigns running without creative refresh or testing. The goal: significantly increase lead volume without proportionally increasing spend.
Audit revealed campaigns had been running the same creative for months. Ad fatigue was severe. CPM was high because the algorithm had no fresh signals to optimise against.
We introduced a weekly creative refresh cycle: new hooks, new formats, systematic A/B tests. Engagement campaigns were layered in alongside conversion campaigns to rebuild audience warmth before pushing for leads.
By week 6, the Leads campaign had cost per result under AUD $10.65 and was generating 500+ leads per month. The key shift: treating creative as the primary lever, not the budget.