100 leads/mo to 900-1000 in one month
Barber shop
Personal care
1 month
2026
Actual campaign data — before and after.
A barber shop running fragmented Meta campaigns — 87 campaigns, inconsistent results, and a cost-per-result that varied wildly. The account had never had a systematic approach. Lead volume was capped at 100-150 per month despite significant spend.
Radical consolidation. 87 campaigns became 1. All budget concentrated behind a single proven offer with a single consistent creative direction.
The consolidated campaign launched with a clear hook, a single booking CTA, and tight geographic targeting. Algorithm optimisation kicked in fast with clean, consistent conversion data.
One month in: 987 leads, cost per result at AUD $1.44. The lesson: fragmentation kills performance. Consolidation and focus win.