Case study

100 leads/mo to 700 in one month

Client

Restaurant (club house)

Industry

Hospitality

Timeline

1 month

Year

2026

700
Leads per month
from 100 previously
AUD $10.05
Cost per lead
fully consolidated campaign
1 month
Timeline
to full result
The numbers

Actual campaign data — before and after.

Restaurant (club house) — campaign results
The brief

A restaurant running 201 campaigns simultaneously — BFF Brunch, quiz nights, club events — with no consolidated winner. Spend was fragmented, the algorithm had no consistent signal, and leads were stuck at 100 per month despite significant budget.

The approach

Account consolidation was the first call. 201 campaigns became one leads campaign with a single, proven hook.

We audited which event types had the highest historical engagement and rebuilt the creative around those: the club house brunch series, quiz nights, and BFF group dining. Instead of promoting everything at once, we rotated specific events weekly — giving audiences a reason to act now, not just browse.

Consolidated campaign launched February 2026. Within the first billing cycle: 273 leads at AUD $10.05 cost per result, AUD $7.7k total spend.

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