400 leads/mo to 1,400 in one month
Pub group
Hospitality
1 month
2026
Actual campaign data — before and after.
A pub group in a competitive hospitality market. Existing Meta presence with 248 campaigns — massive fragmentation, spend scattered across dozens of objectives. Lead volume was capped at 400-500 per month with high CPL.
Same pattern as other hospitality clients: fragmentation. 248 campaigns consolidated to one structured account.
The creative shift was significant: moving from generic event promotion to specific, time-sensitive hooks — Tuesday Glam nights, Roast Dinner specials, Quiz nights. Each campaign was a specific reason to book, not a general pub brand push.
One month later: 1,402 leads at AUD $5.16 cost per result. Budget of AUD $7k generated the kind of foot traffic that used to require 3× the spend.