0 leads to 600/mo in 90 days
Real estate agency
Real estate
90 days
2026
Actual campaign data — before and after.
A real estate agency with no existing paid social presence. No benchmark data, no creative assets, no account history. The brief: build a lead generation engine from scratch that produces qualified buyer and tenant enquiries.
Starting from zero means the first 30 days are entirely discovery. Three campaigns launched simultaneously with different offers: property listings, free appraisals, and a market report lead magnet. Each tested a different entry point into the buyer/seller journey.
By day 45, the property listing campaign was the clear winner — 173 leads at AUD $28.70 CPL. The appraisal campaign was paused. Budget consolidated behind the winner.
Days 60-90: scale and optimise. The Valhalla Leads campaign launched as a retargeting layer for warm audiences. By end of month 3: 246 total leads at AUD $28.93 average CPL, AUD $7k total spend.