5.3× ROAS on a competitive e-commerce vertical
Jewellery brand
E-commerce · Luxury accessories
12 weeks
2025
Actual campaign data — before and after.
A jewellery e-commerce brand with existing Meta spend but inconsistent returns. Average ROAS was effectively zero — total ad spend with minimal purchase attribution. The brief was clear: make paid social profitable and sustainable.
The existing account had structural problems: too many campaigns, no clear winner, spend fragmented across audiences that had never converted. We rebuilt from the ground up.
New creative direction focused on product presentation and social proof — real customers, real jewellery, real context. We launched with a purchase ROAS campaign structure with tight audience seeding before opening to broad.
Two campaigns drove 99% of results: a prospecting campaign at 5.93x ROAS and a retargeting campaign at 4.54x. Total ad spend of AUD $10.3k generated AUD $54.8k in new MRR.