Case study
Shopify storefront for a premium wellness brand
Shopify
Platform
fully custom Liquid theme
Scientific
Design language
credibility-first premium positioning
2 weeks
Timeline
to production-ready storefront
The numbers
Actual campaign data — before and after.
The brief
A premium hydrogen water brand needed a Shopify storefront that matched the scientific credibility and premium pricing of the product. Generic Shopify themes were making a premium product look ordinary.
The approach
Custom Shopify theme built on Liquid with Tailwind for styling. The design language draws from pharmaceutical and scientific branding — clean, credible, confident. Product pages lead with the science, then the benefit, then the purchase.
Conversion rate optimisation baked in: sticky add-to-cart, trust signals above the fold, streamlined checkout path with minimal friction.
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